#005 The Go-Giver with Bob Burg

Give exceptional value. Enjoy extraordinary results.

It is generally agreed upon that entrepreneurship is the engine that drives an economy upwards and is primarily responsible for its growth.

Entrepreneurs create jobs, bring better and more affordable products and services to the marketplace, resulting in greater societal health, overall wealth and a vastly improved standard of living. And, while we treasure the entrepreneur, one needs not start their own business in order to be one. One can be entrepreneurial within a company setting (often called “intrapreneurs”) and can lead from anywhere they happen to be positioned.

Bob Burg, coauthor of the international bestseller, The Go-Giver and a much sought-after speaker at sales and leadership conferences, is committed to inspiring the entrepreneurial spirit in us all. He shows that companies both large and small that conduct their businesses “The Go-Giver Way” are not only of much greater value to their customers; they are also significantly more functional, and profitable, as well.

Lessons From Bob:

• • Why you needn’t be an entrepreneur…to be entrepreneurial.
  • Five Laws that will bring you both personal effectiveness and professional success.
  • The difference between price and value…and why that’s so vitally important to understand.
  • One golden nugget of advice from a “drive-by mentor” totally shifted Bob’s perspective and played a big role in his success.
  • Why asking if something will make money isn’t a bad question…it’s just a bad “first question.”
  • One thing to absolutely AVOID doing when seeking out a mentor.

What hit home for me personally:

• This quote about being anxious: “Of course he seems relaxed. He is relaxed. Whoever said being anxious gets more accomplished?”
• Marriage Advice: “A genuinely sound business principle will apply anywhere in life- in your friendships, in your marriage, anywhere.” And here is the Go-Giver relationship advice quote from the book: “I care more about my wife’s happiness than I do about my own.”

• There are 3 universal reasons for working. Survive, Save, and Serve. “Unfortunately, most people spend their entire lives focusing on the first. A smaller number focus on the second. But those rare few who are truly successful-not just financially, but genuinely successful in all aspects of their lives-keep their focus squarely on the third.”